Category: Creative Innovation

Creativity – First Step to Innovation

The Motivation for Creativity in Organizations

Posted Frank SchultheissPosted in Research, English, Creative Innovation

Author: Teresa M. Amabile

People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself – when they are driven by a deep involvement in their work and a passion for it. This note describes the ways in which creativity can be stimulated by this intrinsic motivation, and by certain forms of extrinsic motivation, such as rewards that signal competence or support future achievement. Managerial implications are discussed.

Kreativitätsförderung im Unternehmen

Posted Frank SchultheissPosted in Research, Creative Innovation

Autor: Tilman Segler

Kreativität führt zu neuen Ideen, aus denen erfolgreiche Verbesserungen und Neuerungen, sogenannte „Innovationen“ erwachsen können. In „Kreativität“ klingt das Schöpferische des Neuen an, wahrend mit „Innovation“ das erfolgreiche Ergebnis eines Erneuerungsprozesses gemeint ist. Innovationen verbessern sowohl die internen Strukturen und Prozesse, als auch die externen Leistungen jeder Unternehmung. Die Folge davon ist eine Steigerung der Wettbewerbsfähigkeit und eine erhöhte Wertschöpfung.

Enhancing Creativity – First Step to Innovation

Posted Frank SchultheissPosted in Research, English, Creative Innovation

Author: Elisabeta Butoi

Enhancing creativity within each organization member involves understanding of what creativity is, how it relates to physical, psychological and social influences and to understand how creativity happens. Creativity has its stages and factors required to release the innovative idea. As every innovation process starts with an idea, understanding what influences the mind and how the idea appears is crucial for individual and organizational performance.